About 100 Capital Partners

100 Capital Partners focuses on strategies to invest in high conviction ideas with the goal of generating significant returns. It's unlike any standard diversified or index fund. Due to the risk associated with concentration, options are used at times.

Diversification may preserve wealth, but concentration builds wealth.
Warren Buffett


Will Gold is the President and Founder of 100 Capital Partners. Will Gold started his career as owner and operator of Gold Bug. As President of the company, Gold Bug became the largest infant and children’s accessory company in the USA, selling to all mass merchandisers under the licensed names of Carters, OshKosh B’Gosh, Garanimals, Eddie Bauer, Disney, Gold Bug as well as in-store private label brands.

Will sold his interest in Gold Bug in 2012 and went on to successfully invest his personal capital in the equity markets. With his asset concentration as a business owner, he was comfortable continuing this risk in exceptional public companies. His investment thesis is concentration- to buy very few well positioned companies, be patient, and generate significant alpha. In addition, Will uses options and leverage to enhance returns as well as control risk.

100 Capital Partners marks and symbolizes the “100 day anniversary” of his wife’s stem cell transplant after her fight with AML Leukemia.

Will attended the University of Pennsylvania, Wharton School and graduated with a B.S. in Finance. Will grew up in Denver, is married and has 3 sons.